Thread Rating:
  • 6 Vote(s) - 2.83 Average
  • 1
  • 2
  • 3
  • 4
  • 5
‘Phir Kabhi’ to release directly on DTH, Home Video
Mumbai, Aug 20 (IANS) The medium-budget movie “Phir Kabhi”, starring Mithun Chakraborty and Dimple Kapadia, is going to give the big screen a miss. It will release directly on Video and Pay-Per-View DTH (Direct-To-Home) – the first Hindi film to be premiered directly on home entertainment platforms.

Co-produced by UTV Motion Pictures and Culture Company (I) Pvt Ltd, “Phir Kabhi” has been directed by V.K. Prakash. It will be released next week by Moser Baer Home Video on DVD and VCD, apart from simultaneously releasing on Pay-Per-View across all DTH platforms, according to a statement here Thursday.

“We want to experiment with our smaller movies, if there is a model to reach audiences directly in their homes, without investing in prints and advertising for a theatrical release,” said Amrita Pandey, VP (International Distribution & Syndication), UTV Motion Pictures.

“We believe that releasing ‘Phir Kabhi’ on Home Video and DTH directly, and simultaneously, is a unique means of delivering our content straight to the audience without a huge investment in advertising and prints,” she added.

Starring Mithun and Dimple in the lead, it is a love story about two childhood sweethearts who meet again in their twilight years.

“Releasing ‘Phir Kabhi’ directly on our platform… will start a new trend of films being made specifically for DTH audiences,” said Salil Kapoor, COO, Dishtv.

In the US and other western markets, a lot of films are released directly on DVD and are a major contributor to the Home Video business.

This is the first time a movie studio has decided to premiere a movie on home entertainment platforms instead of the traditional theatrical release route.

Industry insiders claim that UTV has taken the new step to avoid the huge flow of movies releasing in the second half of 2009.

Thanks given by:

Possibly Related Threads…
Thread Author Replies Views Last Post
  DTH News: Reliance Jio fibre to the home and DTH services coming soon nairrk 0 1,107 04-07-2017, 07:23 PM
Last Post: nairrk
  General News: Videocon d2h enhances video expereince with Cisco Virtual DCM nairrk 0 830 09-03-2016, 07:42 AM
Last Post: nairrk
  Digitisation has boosted direct-to-home segment IndianDTH 0 1,280 05-31-2013, 11:50 AM
Last Post: IndianDTH
  Vishwaroopam's DTH premiere on 2 Feb, after theatrical release samanth 5 2,162 01-15-2013, 02:14 PM
Last Post: waytobala
  Breaking News: Haasan approaches CCI in Vishwaroopam release row MAHI 0 964 01-14-2013, 07:35 PM
Last Post: MAHI
  Direct-To-Home hits 44 mn homes in India IndianDTH 0 1,068 03-07-2012, 02:25 PM
Last Post: IndianDTH
  Help: Competition heads directly home with DTH Sathish 0 1,074 01-24-2011, 01:02 PM
Last Post: Sathish
  Help: Digital video demand propels HDD growth Sathish 0 1,047 01-21-2011, 11:24 AM
Last Post: Sathish
  India's direct-to-home market will soon be the world's largest Sathish 2 1,246 10-04-2010, 11:30 PM
Last Post: Mr.Bhat
  Direct-to-home TV cos prefer print advertising Sathish 1 1,144 08-20-2010, 05:00 PM
Last Post: Rdev

Forum Jump:

Users browsing this thread: 1 Guest(s)