Advertisement


Advertisement

Thread Rating:
  • 17 Vote(s) - 1.41 Average
  • 1
  • 2
  • 3
  • 4
  • 5
160by2.com partners Idea Cellular to promote 'Use Mobile Save Paper' campaign
Advertisement
#1
<img src="http://telecomyatra.afaqs.com/images/pressrelease/390_1.jpg" style="margin:0px 10px 0px 0px; float: left;" />160by2.com, one of India's largest free SMS service providers has partnered Idea Cellular, a leading GSM mobile services operator in India with over 53 million subscribers to promote its 'Use Mobile Save Paper' campaign.

160by2.com which has a registered user base of 6.8 million and sending 57 million SMS every month in association with Idea Cellular started an interactive game that encourages users to use more of mobile phone and less of paper. The registered users are linked to www.usemobilesavepaper.in micro-site which enables the user to send unlimited messages and win Blackberry smart phones in return.

As part of the interactive game, every user get a seed to nurture and grow. By sending 15 SMS to unique mobile numbers per day, the user gets 15 points to grow the seed into a tree. By further nurturing, the tree yields fruits which can be redeemed for a Blackberry smart phone. This green initiative was kicked-off on February 15th and will continue till March 10th, 2010 to connect with millions of mobile users across India and engage them in the campaign. A total of 30 phones are available to be won over three weeks.

World over, millions of tonnes of trees get cut everyday to produce paper, leading to alarming rates of deforestation. One simple idea to save paper is to efficiently use the mobile phone for large number of day to day communication. This new initiative encourages people to use SMS to communicate and get rewarded for doing the same.

[Image: logo.jpg]

Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  Update: Vodafone Idea introduces Rs 399 Digital Exclusive prepaid, postpaid plan nairrk 0 263 12-21-2020, 08:09 PM
Last Post: nairrk
  General News: Vodafone Idea rolling out Wi-Fi calling service, Rs 59, Rs 65 prepaid plans launched nairrk 0 304 12-16-2020, 01:47 PM
Last Post: nairrk
  General News: Vodafone Idea launches Rs 1,348 REDX Family postpaid plan nairrk 0 278 12-03-2020, 10:28 AM
Last Post: nairrk
  General News: Jio woes postpaid users of airtel, Vodafone Idea with new offer nairrk 0 808 10-11-2020, 01:52 PM
Last Post: nairrk
  General News: Vodafone Idea rebrands as Vi; 'Reflection of both brands,' says Kumar Mangalam Birla nairrk 0 212 09-07-2020, 01:55 PM
Last Post: nairrk
  General News: Airtel partners with PepsiCo to give up to 2GB of data to its customers nairrk 0 229 09-01-2020, 06:17 PM
Last Post: nairrk
  General News: Reliance Jio, Airtel and Vodafone Idea latest recharge plans: Here’s a full list nairrk 0 311 07-31-2020, 07:17 PM
Last Post: nairrk
  General News: Idea offers 1.5 GB 4G/day for 70 days @ RS. 497 to compete against Airtel nairrk 0 212 07-31-2020, 11:44 AM
Last Post: nairrk
  General News: Vodafone Idea introduces new Red Max and Red Together M postpaid plans in India nairrk 0 213 07-27-2020, 06:08 PM
Last Post: nairrk
  General News: Vodafone brings all Idea postpaid customers under Vodafone RED umbrella nairrk 0 209 07-22-2020, 07:15 PM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement