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2 Million Dead STBs ?
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Quote:A dark secret within the DTH industry is that the number of DTH 'subscribers' claimed are actually associated with the number of Set-Top-Boxes (STBs) seeded into consumer homes. These STBs are not all active.

In fact a large number of STBs lie de-activated, earning zero revenue against a substantial subsidy cost incurred by the DTH platform. As an example, more than a year ago Dish TV's financials admitted that more than 0.5 million of its STBs were deactivated. At that time, Dish TV has less than 4.5 million subscribers. Today, even conservative estimates speculate that there are at least 2 million deactivated STBs lying in consumer homes. These STBs has often been taken against attractive festive offers but consumers have refused to renew or extend subscriptions at full price, later.

Deactivated STBs are a major burden for any DTH platform since the STBs are heavily subsidised. Typically the DTH platform counts on consumers subscribing to the service for 2 to 3 years before they recover their subsidy cost. Assuming that each STB has cost the DTH platform Rs. 2,000, 2 million deauthorised STBs represent an unproductive industry asset of Rs. 400 Crores !

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