Advertisement


Advertisement

Thread Rating:
  • 5 Vote(s) - 3.2 Average
  • 1
  • 2
  • 3
  • 4
  • 5
326 mn pay TV homes in Asia Pacific: Casbaa
Advertisement
#1
MUMBAI: The Asia Pacific region now has 326 million pay-TV homes, up 26 million from the year-ago period.

According to Casbaa estimates, backed by global data, subscription television in Asia Pacific now reaches more homes than the rest of the world (ROW) combined. Digital pay-TV subscription households now account for over 115 million homes.

China and India have spearheaded much of the growth, accounting for 90 per cent of all Asian pay-TV subscribers in 2009.

India now has 19 million digital pay-TV households, while China represents 69 million digital video connections. Overall, Asian digital penetration stands at 35 per cent across 14 markets.

Casbaa CEO Simon Twiston Davies says, "These are very encouraging figures. Much of the digital promise of the last five years is now being delivered."

Eighteen new pay-TV operators have emerged across the region in the past 18 months, Casbaa said today during its annual Convention in Hong Kong.

The list includes Reliance, Videocon and Bharti Reliance (India); Hikari TV (Japan); Korea Telecom and SK Telecom (Korea); Cignal (PLDT), G-Sat (Global Destiny), PLDT/Smart (MyTV) (Philippines); Aora-TV and Okevision (Indonesia); Top Up TV (Next Step Co.) (Thailand); VSTV (VTV/Canal Overseas), VTC (HD channels), HTV (Ho Chi Minh TV), FPT Telecom and VNPT (Vietnam National Posts & Telecom) (Vietnam); and Telecom Malaysia.

Meanwhile, Casbaa's annual pay-TV piracy survey of 15 Asia Pacific markets, conducted in association with Standard Chartered Bank, reflects the regional growth but also generating an updated estimate of $1.94 billion in annual revenue losses to the industry.

This estimate uses highly conservative assumptions. Actual totals are likely to be much higher. Last year's Casbaa piracy survey produced an estimate of $1.75 billion in annual pay-TV revenue leakage in Asia.

Evolving factors in the past 12 months include the strong growth in the legitimate pay-TV market which, inevitably, has meant more piracy; as new content is made available in more Asian languages, the stimulus to piracy increases.

"Pay-TV is becoming more attractive but that means more people want to steal," adds Twiston Davies.

As new markets open, previously hidden pockets of piracy have become apparent as in Indonesia, for instance, where the local industry and government have paid increasing attention to pay-TV signal theft in the last year. Likewise, Vietnam is going through the same process.

In some places, piracy has declined as investment in digital technology make signals more difficult to steal. Thus, piracy numbers in Hong Kong and Manila have declined as cable operators have deployed new digital transmission systems.

Tax specialists at PricewaterhouseCoopers participated in the analytical exercise, and came to the conclusion that the revenue leakage from the legitimate pay-TV industry cost regional governments at least $247 million in uncollected taxes.

The biggest revenue losers were the governments in Thailand ($76 million), Pakistan ($56 million) and the Philippines ($39 million).

Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: News18 India partners Pakistani news channel GNN for Asia Cup coverage nairrk 0 520 09-14-2018, 02:14 PM
Last Post: nairrk
  General News: Star World teams up with HBO Asia for a crime docu-series... nairrk 0 714 10-30-2017, 06:24 PM
Last Post: nairrk
  General News: DD reaches 92 per cent of India; FreeDish 30 million homes nairrk 0 487 11-28-2016, 10:15 AM
Last Post: nairrk
  General News: Fox Sports Asia acquires broadcast rights to US Open charger 0 499 05-19-2016, 10:19 PM
Last Post: charger
  Update: WealthTV adds HD broadcast service for Asia waytobala 0 890 07-12-2012, 04:13 PM
Last Post: waytobala
  Help: What's On India Plans To Reach More Than 40 Million Homes by the End of FY 2012 Sathish 0 1,149 06-06-2011, 10:20 PM
Last Post: Sathish
  Help: Pay TV is not a luxury : CASBAA India Forum Sathish 0 969 03-25-2011, 11:11 AM
Last Post: Sathish
  Help: Fashion One Expands HD in Asia Mr.Bhat 0 757 10-19-2010, 07:26 PM
Last Post: Mr.Bhat
  Breaking News: New Channels from HBO Asia Mr.Bhat 0 1,171 10-16-2010, 11:45 AM
Last Post: Mr.Bhat
  General News: HDTV available to more Finnish DTT homes khurramdar 0 982 10-14-2010, 03:44 AM
Last Post: khurramdar

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement