Advertisement


Advertisement

Thread Rating:
  • 15 Vote(s) - 3.13 Average
  • 1
  • 2
  • 3
  • 4
  • 5
34.38 mn viewers tune in for Oscar Awards
Advertisement
#1
MUMBAI: Call it the Slumdog Millionaire effect on the Indian TV audiences. A record 34.38 million viewers tuned in for the live broadcast of the show on Star Movies, which started at 7 am on 23 February, as two Indians, AR Rahman and Resul Pokutty, basked in glory.

The repeat telecast at night drew in 28.99 million viewers, according to Tam data c&s 4+, the highest audience in Oscar history.

The uptick in Indian viewership compares favourably with previous years. Last year, only 8.37 million people tuned in to see it live in the morning. The repeat at night fared better with 21.16 million viewers. Of course this year with the suspense around Slumdog Millionaire, people were more keen to catch the event live.

In 2007, 10.24 million viewers watched the show live. The repeat telecast was seen by 24.94 million viewers.

Slumdog Millionaire also boosted the ratings of the Oscars this time, enjoying a TVR of 0.34 for the live event and 0.15 for the repeat telecast. Last year, it managed a TVR of 0.03 for the live broadcast and 0.04 for the repeat.

Meanwhile, according to Tam data c&s15+ SEC A,B, which remains the core TG for Star Movies that telecast the Oscars, the live event had captured the eyeballs of approximately 18.4 million viewers while the repeat telecast touched at least 15 million.

As compared to this, about 8.37 million viewers watched the show live in 2008. The repeat telecast was seen by 10.6 million viewers.

The show was watched live by 3.89 million viewers in 2007. The repeat telecast was viewed by 12.49 million viewers.

Advertisers lapped up the surge in ratings. IMX Media VP Sejal Shah expresses satisfaction at the RoI achieved by the client Diageo which advertised on the show. She, however, adds that the extra viewers that came in will not likely stick with the channel.

Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: Nat Geo’s Oscar-winning docu ‘Free Solo’ set to hit theatres in India on 12 April nairrk 0 544 04-10-2019, 07:22 AM
Last Post: nairrk
  General News: Viacom18 to telecast Nickelodeon Kids’ Choice Awards 2018 across 6 channels on 6 Jan nairrk 0 566 01-02-2019, 06:58 PM
Last Post: nairrk
  General News: Sony BBC Earth invites viewers to vote for their favourite shows on the channel nairrk 0 534 12-18-2018, 02:54 PM
Last Post: nairrk
  General News: DD Kisan launches reality show ‘Mahila Kisan Awards’ nairrk 0 588 12-15-2018, 08:01 PM
Last Post: nairrk
  General News: Viacom18 to simulcast 75th Golden Globe Awards on three channels nairrk 0 609 01-06-2018, 09:26 AM
Last Post: nairrk
  General News: Filmfare Awards broadcast rights switches from SET to Colors nairrk 0 732 12-27-2017, 09:44 AM
Last Post: nairrk
  General News: ZEEL unveils new corporate brand identity, aims to reach 3 bn viewers in next years nairrk 0 785 10-31-2017, 09:39 AM
Last Post: nairrk
  General News: Romedy Now gives viewers a chance to intern with the channel nairrk 0 732 10-27-2017, 06:32 PM
Last Post: nairrk
  General News: Viacom 18 announces 3rd edition of Nick Kids Choice Awards 2017 nairrk 0 830 10-27-2017, 01:15 PM
Last Post: nairrk
  General News: DD’s ‘Main Kuch Bhi Kar Sakti Hoon’ is first Indian show to clock 400mn viewers nairrk 0 667 03-29-2017, 12:10 PM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement