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65 mn viewers tune in for Micromax Cup Test series
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While the first two matches of the India-Sri Lanka Test series were unable to fetch much viewership, the gradual interest built-up of the last match attracted quite a few eyeballs to help pull in 65 million viewers for the recently concluded series.

Last year too, 65 million viewers had tuned in to the Jaypee Cup that was held between the two sides but the average rating was higher at 1.22 TVR as compared to an average of 0.75 TVR this time, reveals Tam data for c&s 4+.

The third Test got a TVR of 0.95, the highest rating managed for this series. The first two India-Sri Lanka Test matches had earned an average TVR of 0.66.

The rating for the third Test, won by India, is comparable to the average TVR got in 2008 for the Idea Cup which was 0.84 TVR. 50 million viewers had tune in for that match.

In the c&s 15+ age group, 51.5 viewers had tuned in to watch the series as compared to the 52 million in 2009 and 40 million in 2008. It averaged 0.87 TVR this time compared to 1.33 TVR last year and 0.92 TVR in 2008.
itv.com
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