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94.3 MY FM celebrates 4th anniversary in Jaipur with Koshish Dil Se for saving water
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New Delhi, June 02, 2010: As 94.3 MY FM turned four with the anniversary of its first station in Jaipur, the radio station continued its resolve of celebrating occasions through CSR initiatives under ‘Koshish Dil Se’. 94.3 MY FM Jaipur took up the cause of water scarcity, a vital issue in the state of Rajasthan. The activities also marked the maturation of the medium in these markets where people are now ready to embrace the role of radio at a level much higher than mere entertainment.

94.3 MY FM’s OB jocks went around town with water tankers supplying water to various colonies while interacting with the residents about the shortage of water and ways and means to use water efficiently. Residents of the city were required to SMS their name and locality to call for these tankers. The total of 350 households of Jaipur was approached for water distribution.

The celebration also included an interesting contest where the on-air RJ made a pledge to save water and the listeners had to call in and repeat the pledge. Lucky winners who took the pledge were gratified with mobile handsets.

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