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9XM begins live streaming on website
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Quote:INX Media's only channel, 9XM has begun streaming live online.

9XM Live is available on the channel’s new website – www.9xm.in. With this, 9XM claims it is the first music channel to stream its content live, on its official website. So far, only news channels have life streaming on their respective websites.

9XM head of programming Amar Tidke says, "Our target audiences are extremely net savvy. Live streaming of 9XM content gives them the comfort to stay tuned to 9XM even without a television set. 9XM Live has basically created a second TV in single TV homes where there’s always a fight for supremacy over the remote control."

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