Advertisement


Advertisement

Thread Rating:
  • 5 Vote(s) - 2.4 Average
  • 1
  • 2
  • 3
  • 4
  • 5
AXN pursues daily strategy for dramas
Advertisement
#1
Action orienetd broadcaster AXN will air the eighth and final season of the show, 24, from 23 August at 11 pm.

Taking a cue from rival Star World, the channel will air the show Monday -Thursday, as opposed to weekly. The channel has been following a daily strategy for its dramas for around three months.

The show, which marks the American television debut of Anil Kapoor, has Vodafone and Nokia as co-presenting sponsors of 24. The associate sponsors are Ibibo, Garnier Men, Cadbury Bournville and Nescafe.

Says AXN, Animax India senior VP Rohit Bhandari, "The aim is to build connect and appointment viewing. It will take six weeks for us to air 24. Earlier CSI was airing as a daily. For 24, we will air the previous episode from Tuesday - Friday at 10 pm. That way it is easier for a viewer who has missed the previous episode to catch up. We will also air a 24 marathon on Saturday, Sunday from 7 -9 pm."

In terms of marketing, the channel will be using hoardings and social media among other outlets. It will have fan pages on Facebook and Twitter.

AXN will focus on strengthening its reality offerings for the rest of the year. One of them will be a new season of Amazing Race Asia. There will also be a five episode special of Breaking The Magicians Code.

AXN is looking at a Top 20 reality show in December, Bhandari adds.

In October, the channel is considering a local production that will last for a couple of months.

"We hope to do more local shows next year," Bhandari says, while declining to offer details on the October local show.


Movies will continue to take centrestage on the weekend, Bhandari adds.

Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: CNBC Awaaz has launched its latest daily-show ‘STARTUP Nation’ nairrk 0 272 09-24-2019, 11:51 AM
Last Post: nairrk
  General News: Colors Infinity to premiere three dramas in June nairrk 0 424 05-31-2019, 01:34 PM
Last Post: nairrk
  General News: Star World fine-tunes its prime-time programming strategy nairrk 0 426 05-30-2019, 10:25 AM
Last Post: nairrk
  General News: Zee Café, BBC Worldwide launch second season of premium British dramas nairrk 0 680 07-14-2018, 01:05 PM
Last Post: nairrk
  General News: Star Sports offers two hours of daily programming in the lead up to IPL 2018 nairrk 0 706 02-20-2018, 07:32 PM
Last Post: nairrk
  General News: Colors Bangla to launch two family dramas from 26 June nairrk 0 742 06-23-2017, 06:29 PM
Last Post: nairrk
  General News: Zee TV to launch daily primetime drama ‘Sanyukt’ on 6 September nairrk 0 609 08-25-2016, 07:56 AM
Last Post: nairrk
  Help: Suvarna announces new daily soap Preetiyinda Sathish 0 2,018 03-03-2011, 10:52 AM
Last Post: Sathish
  Help: Animal Planet enhances time band strategy with 'Line of Control' Sathish 0 1,569 02-23-2011, 05:17 PM
Last Post: Sathish
  DTH News:  Suvarna to air daily show 'Bombeyatavayya' from 13 December Mr.Bhat 0 2,402 12-04-2010, 08:23 PM
Last Post: Mr.Bhat

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement