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Aamir Khan plays ventriloquist in Tata Sky's new TVC
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#1
MUMBAI: Tata Sky, the joint venture company between the Tata Group and Star, has announced the launch of its latest television campaign with Aamir Khan playing the role of a ventriloquist infusing life into Actve - a mascot of Tata Sky's interactive services.

Directed by Prasoon Pandey, the campaign encompasses the comical squabbles of Aamir and Actve, as they showcase the benefits of Actve services of Tata Sky.

Said Aamir Khan, "When Tata Sky came to me with this concept; I thought it was unique and innovative. Honestly, I didn't realize how difficult it would be to portray the role of a ventriloquist. When I speak, our puppet whom we call Actve also speaks and expresses and when I'm talking the puppet is speaking and expressing. Hence, both characters have to be brought to life at one time which is difficult. A ventriloquist takes years of training to be able to perfect this art."

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#2
Well that is Aamir always exploring new areas he can perfect in. The ad also gives life to TV and its productive use powered by Tata Sky's actve service.
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#3
In the other other thread Mr. Sumit, has given a very valid point on this,

" In all the tata Sky advertisment Their main focus is on Aamir khan and due to which product features are completely lost and people forget what was that advertisement is all about and what he is try to tell in that advertisement."
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#4
Well Aamir has played a new impressive character but the shift in conspiciousness is the TV yes Actve as he implies a very significant role of the advantages of TV and how it can dance to your tunes.
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