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Aap Ki Kachehri hits road to create direct consumer connect
It's a marketing 'movement' of its own kind.

Star Plus's Kiran Bedi-hosted Aap Ki Kachehri 2 has hit off with the 'Umeed Ki Nayi Lehar' movement to establish and expand contact with existing and newer audiences directly.

As part of the initiative, Star Plus will organise marches headed by Bedi in various parts of the country to create direct touch-points with television consumers.

The first leg of the march was flagged off in Mumbai today, and will proceed with marches in Ahmedabad, Indore and Lucknow on 8 August, 10 August and 12 August respectively.

Through this initiative, the second season of the show that follows a conflict resolution model is aiming to mobilise and reach out to younger and woman audiences directly.

Says Star India EVP marketing Anupam Vasudev, "We have an unprecedented support of people across India who imeensely value Kiran Bedi's advice. Through this on ground activity, we are offering people a chance to choice us in spreading hope of resolution across India."

Aap Ki Kachehri is aired from Monday to Friday at 8 pm.

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