Advertisement


Advertisement

Thread Rating:
  • 4 Vote(s) - 2.75 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Aap Ki Kachehri hits road to create direct consumer connect
Advertisement
#1
It's a marketing 'movement' of its own kind.

Star Plus's Kiran Bedi-hosted Aap Ki Kachehri 2 has hit off with the 'Umeed Ki Nayi Lehar' movement to establish and expand contact with existing and newer audiences directly.

As part of the initiative, Star Plus will organise marches headed by Bedi in various parts of the country to create direct touch-points with television consumers.

The first leg of the march was flagged off in Mumbai today, and will proceed with marches in Ahmedabad, Indore and Lucknow on 8 August, 10 August and 12 August respectively.

Through this initiative, the second season of the show that follows a conflict resolution model is aiming to mobilise and reach out to younger and woman audiences directly.

Says Star India EVP marketing Anupam Vasudev, "We have an unprecedented support of people across India who imeensely value Kiran Bedi's advice. Through this on ground activity, we are offering people a chance to choice us in spreading hope of resolution across India."

Aap Ki Kachehri is aired from Monday to Friday at 8 pm.

Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: FYI TV18 to premiere ‘Gordon, Gino & Fred’s Road Trip’ on 11 May nairrk 0 339 05-09-2019, 02:53 PM
Last Post: nairrk
  General News: History TV18’s unscripted series ‘Road Hauks’ to premiere on 23 Feb nairrk 0 614 02-21-2019, 07:19 PM
Last Post: nairrk
  General News: Sony launches consumer education campaign with Amitabh Bachchan fr new pricing regime nairrk 0 429 01-04-2019, 03:14 PM
Last Post: nairrk
  General News: ZEEL-owned &PrivéHD, &flix create curated programming blocks for 1 Jan nairrk 0 450 12-29-2018, 08:06 PM
Last Post: nairrk
  General News: Sony YAY! to deepen connect with viewers through fresh content, language feeds nairrk 0 691 04-19-2018, 10:33 AM
Last Post: nairrk
  General News: &Privé HD to premiere the black and white road comedy ‘Nebraska’ on 7 April nairrk 0 606 04-03-2018, 06:57 PM
Last Post: nairrk
  General News: MTV, MTV HD+ to air exclusive direct content from Bigg Boss S11 starting 9 Oct nairrk 0 632 10-06-2017, 05:48 PM
Last Post: nairrk
  General News: History TV18 to air local version of ‘Ice Road Truckers’ with Mandira Bedi nairrk 0 590 10-18-2016, 06:24 PM
Last Post: nairrk
  General News: Turner’s kids channels partner Tiger Shroff’s ‘A Flying Jatt’ to create special.. nairrk 1 1,235 08-18-2016, 07:46 PM
Last Post: Chinmay_Kore
  Suvarna Plus Coming Soon on Direct-To-Home (DTH). adithya 5 1,929 10-01-2013, 05:55 PM
Last Post: pradeepfyou

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement