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Aircel Introduces ‘Ball Kids’ for Chennai
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AIRCEL, India’s 5th largest pan India GSM Mobile service operator gives unique opportunity to become ‘Ball Kids’ to teenagers in Chennai a for India’s only ATP World Tour Tennis Tournament, which is sponsored by Aircel Chennai Open 2010.

The ‘Aircel Ball Kids’ event will take place on December 27, 2009 at SDAT Tennis Stadium. Ten kids from Chennai will get a chance to become ball kids at Aircel Chennai Open 2010 after undergoing an initial selection process followed by training sessions.

Any teenager in the age group of 12-16 years would qualify for the auditions for the Aircel Ball Kids. The event is scheduled for last week of December to ensure maximum participation from kids since schools and colleges will be closed for Christmas and Exam holidays.

Talking on the initiative, Mr. Gurdeep Singh, COO, Aircel, said, “We are reaching out to several schools, colleges and other educational institutions and will be conducting auditions on December 27. The Aircel Ball Kids will have a photo opportunity with ATP players at ‘Play the Pros’ event on January 3, 2010 and they will also be felicitated on Center Court during the tournament. We have tied-up withtennis clubs, coaching clubs etc. and plan to run promotional activities to attract maximum participants for this honorable experience. This is an attempt to encouragetennis as a sport amongst Kids.”

Mr. Ravi Krishnan, MD, South Asia, IMG India, said, “I am sure, kids in Chennai-the tennis capital of India, would be excited to participate in the selection process. The concept of Ball Kids exists internationally with all major grand slams and will now be inAircel Chennai Open 2010. We thank Aircel for supporting this concept, which will provide a once in a lifetime opportunity for kids to participate in the Aircel Chennai Open 2010. Becoming a ball kid is a highly competitive affair and International tennis tournaments have mentoring programs for the hopeful aspirants. Even, Rafael Nadal and Roger Federer were ball kids when they were younger.”

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