Advertisement


Advertisement

Thread Rating:
  • 6 Vote(s) - 3.5 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Airtel DTH, Big TV cut home movie rates
Advertisement
#1
Watching movies on direct-to-home has become cheaper, with two major DTH operators, Airtel DTH and Big TV, slashing pay-per-view (PPV) prices of premiere (new) movies. While Airtel DTH has reduced prices of paid movie services by 33 per cent, Big TV has cut prices by around 50 per cent.

However, the other four players - Tata Sky, Dish TV, Sun Direct and Doordarshan - are unlikely to follow. Dish TV is offering premiere movies for around Rs 75 per view; Tata Sky offers Rs 25 but only on select movies like Slumdog Millionaire, while others levy around Rs 100 per movie.

Airtel DTH, a subsidiary of the Sunil Mittal-controlled Bharti Airtel, has slashed prices of new movies ‘Aa Dekhen Zaara’, ‘Bara Ana’, ‘Dhonte Le Jayenge’ and ‘Firaq’, among others, to Rs 50. This is in comparison with the Rs 75 per film the DTH player used to charge for premieres.

Similarly, prices of movies like ‘Harry Potter and the Philosopher's Stone’, ‘Ramchand Pakistani’ and ‘The Dark Knight’, among others, have also been reduced to Rs 50 (earlier Rs 75 per viewing).

The Anil Ambani group’s Big TV has slashed PPV prices by around 50 per cent. The DTH service provider reduced prices, effective May 1, to Rs 50 from the earlier Rs 100.

Big TV has cut prices of movies like ‘Oye Lucky Lucky Oye’, ‘Aa Dekhen Zaara’, ‘Meerabhai Not Out’ and ‘President Is Coming’, among others.

A Mumbai-based analyst, on condition of anonymity, said: “India is still at a nascent stage as far as PPV is concerned, and with the country having a massive middle-class, there is huge potential for its growth. At present, Korea has the most advanced market, followed by China. The DTH operators are building up their portfolio and cutting prices is a strategy to garner market share.”

Reply
Thanks given by:
Advertisement
#2
All DTH are telecasting only Hindi and English movies i think....
What about Others ....
Any DTH showing south movies ????
கந்தல் ஆனாலும் தாய் மடி போல் ஒரு சுகம் வருமா.....வருமா...
சொர்க்கம் சென்றாலும் சொந்த ஊர் போல் சுதந்திரம் வருமா.... வருமா ...
Reply
Thanks given by:
Advertisement




Possibly Related Threads…
Thread Author Replies Views Last Post
  DTH Updates: Channels not available on Airtel Digital TV nairrk 0 142 04-14-2021, 09:13 AM
Last Post: nairrk
  Update: Airtel Digital TV Channels List rahul1117_kumar 316 124,513 04-14-2021, 09:10 AM
Last Post: nairrk
  DTH Updates: New channel 'Mercy Tv' added on Airtel Digital Tv nairrk 0 159 04-13-2021, 09:56 AM
Last Post: nairrk
  DTH Updates: Channels removed/not available on Airtel Digital TV nairrk 0 107 03-26-2021, 07:37 AM
Last Post: nairrk
  DTH Updates: Airtel Entertainment Home 2 added on Ch.118 nairrk 0 205 03-19-2021, 08:01 AM
Last Post: nairrk
  AirtelDigitalTV added "Airtel Entertainment Home 2 (TV)" channel on its DTH platform on 19-03-2021 Sathish 0 76 03-19-2021, 05:04 AM
Last Post: Sathish
  AirtelDigitalTV removed "Airtel Promo Home (TV)" channel from its DTH platform on 19-03-2021 Sathish 0 73 03-19-2021, 05:01 AM
Last Post: Sathish
  DTH Updates: Airtel will charge Rs.5/-pm as monthly rental for Recording service. nairrk 0 120 03-08-2021, 01:28 PM
Last Post: nairrk
  "Airtel Movies Home (TV)" channel Audio Parameters updated on AirtelDigitalTV DTH Services on 04-03-2021 Sathish 0 108 03-04-2021, 02:46 AM
Last Post: Sathish
  DTH Updates: Ishara TV added by Airtel Digital TV nairrk 0 105 03-03-2021, 07:48 AM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement