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Airtel DTH pushes mobile recording benefit in new campaign
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Building on the ‘Dil Titli’ campaign that pushed its picture clarity benefit, Airtel DTH has unveiled a new integrated campaign to introduce its mobile recording feature, thus, giving viewers yet another “clear reason to buy”.

“Last year, we moved away from a grand positioning to a more targeted communication that gave our target audience a clear reason to buy Airtel DTH,” said Sugato Banerji, chief marketing officer – DTH, Bharti Airtel. “While ‘Dil Titli’ spoke about our uniqueness in picture quality, the new campaign takes the brand further into the technology platform and promotes a discernable and tangible mobile recoding feature. With mobile recording on the new digital TV Recorder, you can activate recording for your TV shows from your mobile from anywhere.”

Airtel DTH pushes mobile recording benefit in new campaign

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