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Airtel digital TV adds 5 channels to bouquet
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Airtel digital TV, the direct-to-home (DTH) service from Bharti Airtel, has added five new channels to its bouquet, taking its total tally to 215.

The new channels include PTC Chakde (Punjabi music), Zee 24 Taas (Marathi news), Saam TV (Marathi general entertainment), Zee Chattisgarh (Hindi news) and Zee Classic (Hindi movie).

The DTH company has also added National Geographic channel’s Telugu feed to its offering.

Bharti Airtel CMO – DTH Sugato Banerji said, “The latest additions to our channel portfolio are part of our endeavour to incorporate customer preferences across genres and categories. One of the key reasons for Airtel digital TV’s proliferation into the mass markets has been our focus on localisation-entertainment for customers in their favourite language, genre. ‘My Entertainment in My Language’ is a proposition that is helping us establish the richness, width of our offerings in TV households that look forward to a blend of national and regional content in any part of the country they happen to be in.”


In addition to the regional channels that are part of their base Tariff Pack, Airtel digital TV customers can get the rest of the regional channels of their choice on that pack free.

Customers can choose their Regional Language Pack from a total of eight packs in Tamil, Telugu, Kannada, Malayalam, Marathi (two packs), Bengali and Punjabi.

On a-la-carte basis, PTC Chakde is available for Rs 5 per month, Zee 24 Taas for Rs 13 per month, Saam TV for Rs 10, Zee Chattisgarh for Rs 45 (for 6 months) and Zee Classic for Rs 12 per month.

http://www.indiantelevision.com/headline...aug158.php
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