Advertisement


Advertisement

Thread Rating:
  • 6 Vote(s) - 2.83 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Airtel to integrate tv, mobile and broadband
Advertisement
#1
It is already present in each of these segments individually India’s largest telecom company, Bharti Airtel, is working on a platform wherein it could integrate television, mobiles and the internet to provide services across the value chain. The company is already present in each of these segments individually, as it offers broadband services and DTH services through Airtel Digital TV, in addition to its mobile connectivity.

“We will do that shortly. We can offer all the features, experience and capability of our DTH platform on the web as well. Strategically, we can look at all the three screens (mobile, TV and computer),” says Ajai Puri, CEO-DTH, Bharti Airtel. As reverse path capability comes on DTH, the company says a consumer can manage various services across these three mediums. “After you integrate services of DTH, mobile and television, you can manage your bank account on TV, pull content off your service provider on to the TV, etc,” adds Puri.

While this is a plan Bharti reserves for the future, the company has already achieved half of this milestone. Airtel Digital TV is about to launch a personal video recorder service (PVR)-based product. There is a similar product in the market in the form of Tata Sky Plus. However, Airtel has added a unique feature to this product, wherein one can record shows, browse through channels and operate the set-top box from a remote location, using a mobile phone.

A consumer can download an application on his mobile phone, which will then double as a remote. This feature is operator-agnostic and can also aid in other functions like viewing account balance. “This application has been tested in 225 handsets across Nokia, Samsung and others. And, all our applications are SMS-based,” says Puri. Commands to the set-top box can be given from three to four mobile handsets, thereby catering to an entire family. This product comes at a cost of Rs 6,990, which includes installation, one-month service and a set-top box. Existing DTH customers of Airtel get a Rs 1,000 discount.

Designed for the modern age’s time-pressed urban consumer, the company believes this premium product will see as much market as in developed countries. In countries like the US, PVR contributes 40-50 per cent of new customer additions in the DTH category. In India, this market is expected to grow at 15-30 per cent.

Bharti Airtel launched its DTH service a year earlier and claims it has 20-25 per cent share in the net additions. The DTH market stands at more than Rs 3,000 crore and has a customer base of 22 million. This rapidly growing segment added about 10 million customers last year.

Source: Business Standard

Reply
Thanks given by:
Advertisement
#2
This Is a great innitiative by Airtel!! Great going :up:
Reply
Thanks given by:
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  Update: Airtel Digital TV Channels List rahul1117_kumar 300 122,085 01-15-2021, 09:47 AM
Last Post: nairrk
  DTH News: Airtel launches two educational DTH channels for Class 6 to 12 students nairrk 0 391 11-24-2020, 01:03 PM
Last Post: nairrk
  DTH Updates: R9 TV will be removed shortly on Airtel Digital TV nairrk 0 685 10-15-2020, 09:33 AM
Last Post: nairrk
  DTH Updates: ''Bansal News'' added by Airtel Digital TV nairrk 0 531 10-15-2020, 09:28 AM
Last Post: nairrk
  DTH Updates: ADTV added 'Airtel Entertainment Home 3' on Ch.123 nairrk 0 535 10-02-2020, 08:05 AM
Last Post: nairrk
  DTH Updates: New Channel ''Airtel Korean TV'' added by ADTV nairrk 0 434 09-25-2020, 07:44 AM
Last Post: nairrk
  DTH Updates: Value Sports Pack from Airtel Digital TV nairrk 0 396 09-22-2020, 11:17 AM
Last Post: nairrk
  DTH Updates: Airtel Test Channel 3 added on Ch.499 nairrk 0 574 09-19-2020, 09:37 AM
Last Post: nairrk
  AirtelDigitalTV added "Airtel Test Channel 2 (TV)" channel on its DTH platform on 17-09-2020 Sathish 1 238 09-19-2020, 09:35 AM
Last Post: nairrk
  DTH Updates: Airtel Test Channel 4 added by ADTV nairrk 0 398 09-18-2020, 09:22 AM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement