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Ajay Vidyasagar joins Sun TV as COO
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MUMBAI: Ajay Vidyasagar, former Star India content and new media president, has joined Sun TV Network as COO, effective today.

[Image: pic.php?uid=AAAAAQAQEMRir8nnW_I45Llv8TkI...9B1znkyFAp]

Vidyasagar, who quit Star in March this year, was looking after ad sales and marketing for the company.

He joined Star in 1996 and worked across various capacities to don numerous top executive posts within the company. He not only served as the commercial director at Channel [V], the music channel from the Star stable, but also went on to head the company's content and communication marketing team.

A graduate from the University of Madras, and a PG certificate holder in advance media and entertainment programme from the Indian School of Business, he has to his credit the launch of Star One. He also spearheaded the launch of Kaun Banega Crorepati season 2 and 3.

Also, he has been responsible for new initiatives at Star India that include relationships with brands like Disney and Hungama and Star’s licensing, merchandising and interactive media business.

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