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Amrita TV unveils programming line up for Onam
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The Malayalam general entertainment channel Amrita TV has lined up special programmes for the Onam festival. The channel will be airing 25 new shows starting 14 August, apart from 16 big movies.

Amrita TV claims that the content has been created on themes which capture all the facets of the festival. The programme themes are “Festival of Movies, Festival of Celebrities, Festival of Music, Festival of Fun & Feast and Festival of Heritage.”

In the movie festival section, Amrita TV will be holding premieres of five multi-starrer movies on the main Onam days. These include two movies on Thiruvonam Day (23 August) - Kerala Café, the first Malayalam anthology featuring the films of 10 eminent directors at 9 am and the chartbuster Chattambinadu, starring Mammootty and Lekshmi Rai at 2 pm.

On 22 August, the channel will premiere the Siddique directed Bodyguard at 2 pm featuring Dileep and Nayantara and Mission 90Days which has Mammootty in the lead at 9 am.

Avittom on 24 August will be celebrated with the world premiere of Thoovalkattu, pairing Manoj K Jayan and Lakshmi Gopalaswamy, at 9 am; the day will also air Ritu at 2 pm. Pathaamadhyam (9 am) and Hallo (2 pm) will be aired on 25 August, rounding up the Onam movie extravaganza.

The ‘Festival of Music’ theme comprises programmes such as The Touch transmitted from 16- 20 August at 8 pm; Antakshari at 9.30 pm from 16-20 August; Sravana Smrithikal at 6.30 pm on 21 August; and Avani Ponnunjal at 8.30 pm from 23-25 August.

The ‘Festival of Fun & Feast’ theme-based programmes reflect the diversity of the festival - Campus Onakkalam - that will be on air from 15-21 August at 5 pm. It captures the festive gaiety of Onam in premiere colleges across the heartland of Kerala where current students join hands with its alumni, to decorate its grounds. Othe programmes include Swatherum Oname Swagathem at 1.30 pm from 14-21 August; Ona Sadya Ugran at 1.30 pm from the 22 -25 August; and Chiriyude Vazhiye at 8 pm on the 23, 24 and 25 August.

The ‘Festival of Heritage’ theme will highlight the essence of Onam. Uthraadapulari on 22 August at 6.30 am welcomes the first day of Onam with wistful memories of past years while awaiting the arrival of Mahabali; Thiruvonathiruvettam on 23 August at 6.30 am talks about ties of familial love that are re-affirmed as kith and kin from far and wide come together to partake of the famed Onam feast; Avittappakittu will be aired on 24 Augustt at 6.30 am.

As another festival winds up, Chatayachandam journeys through the ancient fables and tales associated with it at 6.30 am on the 25 August. The channel will also air Kalashetrangal a tour of the major temples, the fountainheads of art and cradle of every traditional instrument with Mattanur, Kuttan, and Marar at 8.10 am from 22-25 August.

The ‘Festival of Celebrities’ theme will have a journey into the perspectives of noted personalities. Thaarathilakkam, a tete–a-tete with super stars Mammootty, Mohanlal and Dileep will be aired on 22, 23, 24 and 25 August at 9 pm.

At 8.30 pm between 16-20 August will be Thanka Thamizh Tharam, which will present a bouquet of Tamil stars. Other shows are Shree (4.30 pm) from 14-21 August; Rasikan (1 pm) 22-25 August; Virunnu (6.30 pm) 22-25 August; Lights! Camera! Aghosham!! (7 pm) from 22-25 August; and Onam-aste ay 7.30 pm from 23-25 August.
itv.com
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