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Anand Sharma: HITS will help in reduction of STB prices
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Wider choice of digital channels and better service at affordable prices could soon be a reality. The Information and Broadcasting (I&B) Ministry is in the process of finalizing a new digital delivery system - headend-in-the-sky (HITS).

To be implemented on a voluntary basis in areas where conditional access system (CAS) has not been implemented, HITS will provide digital signal through satellite.

Replying to a query in the Lok Sabha, I&B minister Anand Sharma on Wednesday said operationalization of HITS would improve penetration of cable television to rural areas where it had so far been absent because of unviability.

"It will also help in further reduction of prices of set top boxes (STB's)," the minister said. He added HITS would lead to a further consolidation of the cable market and enable better services to consumers.

"HITS will benefit subscribers with a wider choice of digital channels, better picture quality and value added services at affordable prices. HITS will provide greater channel capacity placed in prime and non-prime band," Sharma said.

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