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ArtistAloud promotes artists through 3 digital platforms
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MUMBAI: Keeping in mind the fact that India currently has over 8 million active broadband users and over 570 million active mobile subscribers, Artistaloud.com - a digital platform for Independent Artists has announced the “Paisa Vasool” offer.

Paisa Vasool is not only offering consumers a chance to buy songs of any of their favorite artists but also making them available to sample, review and own them legally through mobile phones, internet and DTH.

To listen to the complete song, it must be downloaded using either of two price packs, single download at Rs 10, or a value pack that allows the user to download four songs at Rs 20.

This offer is valid till 31 August and available to consumer through 3 digital screens- mobile, internet (Artistaloud.com) and direct-to-home (Tata Sky).

The well known twelve artists one can choose from are Abhijeet Bhattacharya, Hema Sardesai, Chin2 Bhosle, Shibani Kashyap, Manasi Scott, Suneeta Rao, Parikrama, Aishwarya Majmudar, Himani Kapoor, Kavita Seth, Bappi Lahiri, Roopkumar and Sunali Rathod.

Conceptualized and designed by Hungama Digital Media, Paisa Vasool is an attempt to connect to music lovers digitally, across all genres through all three screens and brings original and previously unreleased music exclusively available for download on ArtistAloud.com.

Elaborating on the campaign and initiative, Hungama Digital Media Entertainment Pvt. Ltd Consumer Business and Allied Services COO Siddharth Roy said, “It is our constant endeavor to upscale the digital reach to the audience, because we realize that today’s consumer wants everything within their immediate reach so why not music. Through the ‘Paisa Vasool’ campaign we hope to reach out to the wider audience and give them access to the music wherever they are and whenever they want.”

Log on to www.ArtistAloud.com/paisavasool from your computer or from your mobile or send in mobile code on PV 54646 to select the song. You can also download it from DTH (Tata Sky). Just sample the music, add to cart, pay and download your favourite song.

Source: Radioandmusic.com

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The DTH platform have noticed significant increase in numbers at the current market share and the expected rate is speculated to be much higher in the coming years.
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