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BAG's Dhamaal 24 to launch in Shimla next week
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MUMBAI: BAG Infotainment, which operates its radio business under the brand Dhamaal 24, will officially launch its Shimla radio station next week.

With this, Dhamaal 24 completes its phase II roll out and has all its 10 FM radio stations operational.

"Dhamaal 24 started with dry runs in the state capital in October. With BECIL delaying the set up of infrastructure in the city and issues between Himachal Pradesh state government and Prasar Bharti, the station's launch was delayed. We had invested for the infrastructure for all the 10 stations as soon as we got the frequencies, but due to this delay, we over shot our budget," says BAG chairperson and managing director Anurradha Prasad.

The Shimla radio station will be available on the same 106.4 FM frequency and it will air mostly Bollywood music content. "Local content here is Punjabi and Himachali. While we will be playing local content, we will not be completely dependent on them. We would be in a way promoting local content by bringing in local musicians on air and promoting the talent. We will also be sharing content between our stations," says Prasad.

Dhamaal 24 runs stations in Hissar, Karnal, Patiala, Muzaffarpur, Ranchi, Ahmednagar, Jalgaon, Dhule and Jabalpur.

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