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BBC Hindi launches new interactive show
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MUMBAI: BBC Hindi has launched a new 30-minute programme that will act as a platform for listeners and online users, who tune in to BBC Hindi radio and access the programmes via bbchindi.com, to share their views.

Audiences can now speak out on issues that affect their lives in the special weekly live programme, BBC – India Bol. Broadcast every Tuesday, BBC – India Bol is modelled on World, Have Your Say, the multimedia interactive programme on BBC World Service and now also on BBC World News television.

Says BBC Hindi head Amit Baruah, "The philosophy behind BBC – India Bol is to lend a voice to our listeners and their concerns and interests.

"We put technology available to us to optimum use to make the programme as open as possible, so our audiences can participate by phone and emails and leave their comments on the programme blog on bbchindi.com.

"It is an example of how we engage our audiences in a global conversation by offering them a platform for interactivity and real-time response."

One of BBC – India Bol's presenters, BBC Hindi's Rupa Jha, adds: "This is also an excellent platform to make the audience part of our editorial call, and we invite them to come up with the topic for discussion.

"With people across the country telling us what they want us to talk about, BBC – India Bol gives us a fantastic opportunity to feel the pulse of the country. This is what has made the programme high on demand, and the free number has made it accessible to the most remote parts of India."

To contribute their comments, listeners can either call a 24-hour free number 1800-11-7000 to record their messages – or call in to the live programme between 8.00pm and 8.30pm India Standard Time on Tuesdays.

They can also log on the special BBC – India Bol section on bbchindi.com to share their opinion on the weekly theme.

As listeners share their views on radio, a 'live text' with transcripts of their opinions is simultaneously uploaded on the programme page on bbchindi.com.

BBC – India Bol is part of BBC Hindi's news and current affairs programming produced from London and Delhi, and is available on shortwave, medium wave and via cable television.

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