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BBC to launch new channels in India
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NEW DELHI: BBC Worldwide Channels has identified India as a key growth market and is working on widening the reach of its channels and introducing new ones in the country, a senior official said.

“We have identified India as a high-growth market and will be making substantial investments in bringing quality content and increasing distribution here,” Darren Childs, MD of BBC Worldwide Channels, said on Thursday.

BBC Worldwide is a wholly owned commercial arm of London-based British Broadcasting Corporation (BBC).

Mr Childs said Indian pay television market is set to grow immensely in the next five years, making it a key market for the future growth of the company.

BBC is targeting to have two-thirds of its sales come from overseas market by 2012 and India is a “tier one priority” market that will help achieve this target, he said.

Currently, three BBC channels —BBC World News, BBC Entertainment and Cbeebies —are available in the country.

It will relaunch BBC Entertainment by the end of this year and have a wider distribution for its channels, Mr Childs said.

“We will also look at bringing other channels like BBC Knowledge and BBC Lifestyle in India at the appropriate time," he added.

He also hinted at bringing in its high-definition channel to the country next year.

“It wouldn’t be unreasonable to say that in one year’s time we would have BBC HD channel available in the country. We have been at the front of launching HD content globally and we would like to do the same in India,” he said.

BBC Worldwide earlier this week appointed former Discovery Communications India head Deepak Shourie as its director for South Asia.

Source: The Economic Times

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