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BBC to launch television screening event in China
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BBC Worldwide Sales and Distribution has announced the launch of BBC Showcase China.

This is a television screening event which will be held in Beijing on 25 August 2010 alongside the Beijing TV Festival.

Tailored for the Chinese market, BBC Showcase China will host over 100 buyers from across the Chinese Television industry including state broadcaster, China Central Television (CCTV), and regional, local and digital networks.

BBC Worldwide will launch at the event more than 500 hours of the latest programme offerings from its catalogue covering genres such as children's, entertainment and factual. Titles include Life, Human Planet, Seven Wonders of the Solar System, Sherlock, Luther and children's series Wibbly Pig and ZingZillas.

Alongside the screenings, BBC Worldwide will also host a Digital Forum to focus on digital distribution opportunities. Participants will include BBC Worldwide, Sohu.com and other Chinese digital media companies to be confirmed.

BBC Worldwide sales and distribution MD, Steve Macallister says, "We've enjoyed very close business relationships in China for more than 20 years and this is a major new step in our commitment. There is an abundance of opportunity to be developed between the UK and Chinese creative industries and we're proud to expand our commitment with this important trade event."

BBC Worldwide GM China, Pierre Cheung, says, "BBC Showcase is a brilliant opportunity for us and our Chinese partners. This is not just about showcasing our programming to Chinese buyers but also developing new partnerships between Chinese and UK producers, whether in co-productions, training opportunities or local production."

BBC Worldwide operates in China across all of its divisions, including programme sales, local production, home entertainment, product licensing and magazines. Achievements include a landmark co production with CTV, Wild China; Teletubbies Early Learning Centres in Beijing and Shenzhen; local productions of BBC entertainment formats such as Dancing with the Stars and Just the Two of Us; Chinese language magazines such as Top Gear; and many hours of children's, factual and entertainment content licensed to Chinese broadcasters, digital services and DVD partners. In addition, BBC Motion Gallery is CCTV's global agent for its library footage sales.

The flagship BBC Showcase event takes place annually in the UK and is Britain’s biggest television export market. It is the only event of its kind in the world to be hosted by a single distributor. BBC Showcase China will be the second regional spin-off, alongside BBC Showcase Latin America which launched in 2004 and takes place annually in Rio de Janiero.
ITV.COM
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