Advertisement


Advertisement

Thread Rating:
  • 5 Vote(s) - 3 Average
  • 1
  • 2
  • 3
  • 4
  • 5
BCCI opens bidding for 10-yr IPL theatre rights
Advertisement
#1
Leading multiplexes and media companies are queuing up for the theatrical rights to the Indian Premier League (IPL)cricket matches for the coming decade.

Sources say PVR Cinemas, BIG Cinemas, UTV and UFO are in the race. Theatrical rights will include rights to screen the matches live in cinema halls, along with rights to telecast the matches in bars, restaurants, buses, hospitals, trains and a host of other public places.

Since public places usually have a large fan crowd, it’s an opportunity for both the Board of Control for Cricket in India (BCCI) and the rights owner to earn a lot of money.

UFO has access to over 700 screens, BIG Cinemas to around 240 screens, followed by PVR with over 100 screens.

BCCI has set the floor price at $2 million for the period between 2010 and 2019. “The price looks steep but we still need to go through the documents,” said a PVR executive. The bids have to come in by November 12. BCCI had wanted to invite bids for these rights last year, but didn’t go ahead after a widespread lack of interest for the money they were quoting. This time, with multiplexes having a tough year with the non-performance of movies, coupled with the impact of IPL matches, the theatrical rights will be hot property, say experts.

“Last season, buying theatrical rights didn’t make sense for the price BCCI was asking. But this time, with BCCI adding rights to showcase the match in public places, recovery of money will be easy,” added a source from UFO.

The winning bid will be allowed to feature advertisements in breaks between overs and innings, when a wicket is lost, strategy breaks and at fall of wickets. However, BCCI has made it clear that the rights holder cannot telecast a match in a city where the IPL match is being held. For instance, if a match is scheduled in Mumbai on that particular day, the rights holder cannot screen the match in Mumbai theatres and public places at the time.

Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: BCCI announce squads for Women's T20 Challenge nairrk 0 703 05-17-2018, 07:19 PM
Last Post: nairrk
  General News: Bhuvneshwar, Bumrah named in new A+ category of BCCI pay grade nairrk 0 788 03-07-2018, 06:52 PM
Last Post: nairrk
  General News: Ranji Trophy to be back to its home and away format as per the BCCI nairrk 0 810 07-31-2017, 12:54 PM
Last Post: nairrk
  General News: BCCI appoints Sunil Subramanian as administrative manager of Team India nairrk 0 851 07-30-2017, 07:51 AM
Last Post: nairrk
  General News: BCCI Set to Reward Mithali and Co. For World Cup Performance nairrk 0 959 07-21-2017, 07:41 PM
Last Post: nairrk
  General News: BCCI makes public details of payments made in June 2017 nairrk 0 747 07-20-2017, 10:15 AM
Last Post: nairrk
  General News: BCCI to appoint new coach before Sri Lanka tour nairrk 0 783 06-21-2017, 07:40 PM
Last Post: nairrk
  General News: BCCI invites applications for India's head coach nairrk 0 875 05-26-2017, 07:45 AM
Last Post: nairrk
  General News: BCCI recommends Pujara, Harmanpreet for Arjuna Award nairrk 0 740 05-02-2017, 01:11 PM
Last Post: nairrk
  General News: Champions Trophy 2017: BCCI Keeps Squad Announcement on Hold nairrk 0 627 04-27-2017, 07:40 PM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement