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BIG TV announces world DTH premiere of Aa Dekhen Zara
BIG TV, India’s fastest growing fully digital DTH service announces the world DTH premiere of the latest Bollywood release AA DEKHEN ZARA, a Neil Nitin Mukesh and Bipasha Basu starrer, on April 10th, 2009 on its Pay-per-View (PPV) channel.

A slick thriller, the movie is not only gripping but is also worth a dekko for the freshness of its theme. The telecast of the movie will begin at midnight of April 9th till the end of month.

An entire family can view the film on BIG TV at a nominal price of Rs. 100/- as opposed to the Rs.1000/- they would have to pay at a multiplex. BIG TV consumers will have access to the film from the time they subscribe through till midnight and can watch every show telecast till mid-night.

Aligning their services to provide the best to its subscribers BIG TV is also showcasing recent releases like Hello on April 5th, 2009 and Ugly Aur Pagli on April 17th, 2009.

“The emerging DTH sector is opening new revenue opportunities for film-makers. Over the last few years, the satellite right for broadcasting TV channels has been the avenue for showcasing new movies after the theatrical release. Going forward new media like DTH & IPTV on Pay-Per-View basis will prove to be beneficial to the film makers for monetizing their movies immediately within weeks after theatrical release” said Mr. Mahesh Prasad- President – Reliance Communications.

An Industry Perspective:

Pay-per-view is gaining market share rapidly and may eventually replace both subscription cable and home video by the turn of the century. Globally, the number of pay-per-view customers is over 20 million, up from 6 million in 1989. Combined pay-per-view sales total approximately 20 per cent of theatrical revenues.

India is still at a nascent stage as far as pay-per-view viewership is concerned providing great potential for future growth of this segment. India has a massive emerging middle-class, and TV viewing is a very strong habit. This clearly reflects its potential to be the driver of the pay-per-view market. Korea is currently the most advanced now, followed by China. But once it takes off, India will overtake China.

India's pay-per-view segment is estimated to grow at 16 per cent annually to log revenues of $11.3 billion by 2012 and grow further to top $18.5 billion by 2017, with subscription revenues of $12.3 billion and advertising amounting to $6.2 billion.

Reliance BIG TV DTH:

A wholly owned subsidiary of Reliance Communications, India’s largest integrated telecom service provider, offers India’s first fully Digital Home Entertainment Service using MPEG-4 platform, under BIG TV DTH brand. The world’s most advanced MPEG4 DTH technology platform enables BIG TV DTH to offer over 200 TV, Cinema and Audio channels, the highest by any other DTH operator in the country. With 32 exclusive movie channels in English, Hindi and Regional languages, BIG TV DTH offers a choice of 600 new movies every year, unmatched by any DTH or cable operator in the country.

The country’s largest on-ground infrastructure for a Home Entertainment created by TV DTH would enable the company to serve over 5 million new customers every year and will offer multiple price points and packaging BIG offers to suit needs of all customer segments. The state-of-the-art Customer Service mechanism is fully functional and ready to serve a minimum of 50,000 customers every day in 11 Indian languages. Available at launch at 1 lakh retail outlets across 6500 towns, over 2000 exclusive Reliance branded stores, BIG TV DTH is the largest retail rollout of a Home Entertainment Service in India. BIG TV DTH Toll Free Number: 1-800-200-9001; Website: SMS BIGTV to 55454.

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Well that's good, but its coming on dishtv from 9 th Apr'09, that means one day before coming on BIGTV
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from 14 th on Airtel Digital tv.....why dont they telecast new Regional films in Tamil/malayalam etc.,
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