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BIG TV invests Rs 50 cr for new ad campaign
New Delhi: Reliance ADA Group’s DTH arm BIG TV today said it has launched a new brand campaign with an investment of Rs 50 crore.

“Based on the concept of ‘Joy of Ownership’, the company is spending Rs 50 crore on the brand campaign. The 360-degree brand activation will include print, radio, online, Out-of-Home, television and BTL,” BIG TV said in a statement.

More than 100 publications, 50 radio stations and 1,000 websites are being targeted for the new campaign, it added.

The campaign would focus on viewing experience, wider choice of channels and upgrading the standard of living.

“The new TV commercial is structured on customer advocacy and aims to promote a sense of ‘joy of ownership¿ of Reliance BIG TV,” Reliance BIG TV Senior Vice-President Umesh Rao said.

Reliance BIG TV has also planned a day-long online roadblock for websites like Yahoo!, Rediff, MSN and Sify, where only campaigns of Reliance BIG TV will run across these sites for the whole day.

The online campaign will start this weekend on 1,000 websites, it said.

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