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BIG TV to kick start advertising campaign
MUMBAI, INDIA: Big TV, Reliance Communication's DTH service, is all set to kick start a two month long advertising 360 degree integrated campaign. The new campaign will deliver the value benefits a customer can derive through Reliance BIG TV and its entertainment niche, focusing on the brand's larger than life canvas.

For the campaign, Big TV has engaged Corcoise Production which is headed by Prasoon Pandey while TVCs will be directed by Prashant Issar. A team from Leo Burnett led by Nilesh Tivary and KV Shridhar will lead the multi-crore campaign, which will be launched across the country covering electronic media, print, over 30 FM radio channels, OOH media, over 800 online portals and a host of social media. The advertising campaign will cover all the genres on a pan-India level with 1500 GRPs and over 10,000 radio spots.

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MUMBAI: Reliance Big TV, the Reliance Communication promoted direct-to-home service, has rolled out a 360 degree integrated campaign.

The campaign aims to establish the DTH operator as a one-stop-entertainment shop that caters to all genres with a focus on premium quality service.

Conceptualised by Leo Burnett, the television commercials for the campaign will be produced by Corcoise Production and directed by Prashant Issar.

The campaign will be launched across general entertainment channels, Hindi news channels, infotainment and regional channels. It will cover all genres on a pan India level with 1500 GRPs.

This will be further supported by advertising across print publications, 30 radio channels with 10,000 radio spots, OOH media, and integrated online campaigns including 800 online portals, search engines and other social media sites.

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good move by BIGTV:up:
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