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BSA Motors launches five models of Electric Scooters
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BSA Motors, a strategic business unit of Tube Investments of India (TII), part of the Rs 15, 907 crore ($3.14 billion) Murugappa Group, on Monday unveiled five models of BSA Motors electric scooters in Orissa.Speaking on the occasion, Mr S. Krishnaswamy, general manager- BSA Motors; - said the company was pinning high hope on the five models – Smile, Diva, Street Rider, Roamer and Roamer Plus - to double its business in the country in year’s time.

“The electric scooter market in India is currently estimated at Rs 400 crore. The industry is expected to double in a year’s time and we hope BSA Motors will register an equal growth momentum during the same period,” he said.

BSA Motor’s foray into the electric scooters category has helped the company to expand its portfolio in the two wheeler market, Krishnaswamy added.

The company announced an exclusive offer for the Orissa customers. The customer will get cash card offer of Rs 2000 and battery warranty for one year.

Claming that the initial market response for BSA Motors products had been positive in the South and Orissa, Mr Krishnaswamy said he hoped a rapid growth in the coming days.

Each electric scooter will have four colour options with the exception of Diva which will have five colour options.

“The unique features of these electric scooter models are its protective safety switch, twin passenger foot rest, ergonomically designed seats, great storage space, side reflectors and many more innovative features that are not currently available in the market,” the GM said.

Out of the five models, three models are in 250 watts, one in 500 watts and one in 800 watts.

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