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BSNL paints Rajdhani trains with 3G ads
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Quote:In a major bid to reach more consumers, the state-owned Bharat Sanchar Nigam Ltd (BSNL) has tied up with Indian Railways and Peacock Media to promote its 3G services.

A three-month campaign has been launched as ‘BSNL 3G branded Rajdhani Trains’. This is a massive campaign in terms of visual area as well, since as much as 25,000 square feet of BSNL advertisement creative would be wrapped onto Rajdhani Express trains with a special quality vinyl approved by Research Design and Standards Organisation.

The campaign is targated to attract 15 million eyeballs negotiating 34 locations across 11 states.


The medium deliveries are 85,000 per day eye balls assured through the external vinyl wrap, while internal media are consumed by approximately 1,500 passengers per day. There are approximately 350 panels, 200 table tops and 400 brochure holders inside one train, along with audio jingles, announcements, contest and activation by in-train promoters which would create a great impact and engaging communication for the brand BSNL and its services.

BSNL has done a full train external vinyl wrap for the first time in India including internal media for captive visibility.
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