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Balika Vadhu stars Anandi & Jagya kick off 'Let's Just Play 2009' with SpongeBob SquarePants
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MUMBAI: 'Let's Just Play' is Nickelodeon's pioneering worldwide movement aimed at imbibing 'active play' in the lifestyle of kids of today. A movement that truly believes that kids need to strike a balance between their life indoors and their life outdoors! Avinash (Jagya) and Avika Gor (Anandi) of the popular television series 'Balika Vadhu' truly believe that play is important and are geared up to support this revolutionary movement to their fullest. The celebrated Colors stars today kick started the pioneering initiative Nick & Nestlé MILKYBAR 'Let's Just Play' 2009 alongwith the legendary Nicktoon - SpongeBob SquarePants at the Balika Vadhu sets. This year Nick & Nestlé MILKYBAR aim to spread the message of 'active play' much deeper and wider across the country by making this initiative larger than life!

Commenting on this initiative, Avinash (Jagya) and Avika Gor (Anandi) say, "We love playing! Play is fun, cool and freedom from boredom. It gives us a break from our studies and shoots. We are always caught running around on the sets of our TV show." Says Avinash, "I am a huge fan of cricket. I love to play cricket with my friends in the colony." Avika continues, "I love dancing and I make sure that I attend my dance classes regularly!"

Commenting on this initiative, Nina Elavia Jaipuria, General Manager and Senior Vice President, Nick India says, "Both, Jagya & Anandi have captured the hearts of millions of kids and parents alike and we're excited to have them on-board Nick's Let's Just Play' movement, urging all kids to go out and play on November 7th. This year, as we hold the 'Play-a-thon' grand finale across 5 cities, simultaneously on November 7th from 4.00 - 9.00 p.m., we're confident of a great response."

'Let's Just Play' this year is an extensive 6 week initiative that will culminate into a nation wide first of its kind Play-a-thon. Nick will use the power of its platform and convey the message of active play to kids in a manner that makes 'Active Play' a cool and fashionable thing to do. Massive 10 hour Play-a-thons will be organized in Ambience Malls Outdoor Area-Delhi, Inorbit Mall Outdoor Area-Mumbai, City Centre Mall Outdoor Area-Kolkata, RSI Grounds-Bangalore and Prasad IMAX Grounds-Hyderabad on 7th November 2009 which will culminate in a grand finale in the evening from 4pm - 9pm.

Putting all its muscle behind 'Let's Just Play' 2009, Nick & Nestlé MILKYBAR will create a mega on-air and on-ground frenzy! Not only will Nick go blank on this day encouraging millions of kids to get out and play, but will take the initiative beyond TV through the most innovative play events. Kick starting from the morning of 7th November, the first half of the 10 hour play-a-thon will comprise of an inter-school sports event consisting twisted and high energy games. Movement therapy and funky dance workshops take over in the afternoon. The Grand Finale of the Play-a-thon kicks off 4pm onwards where thousands of kids will converge to play telegames and have fun with the legendary Nicktoons - Ninja Hattori, Dora The Explorer, Maruko Chan, SpongeBob SquarePants and Perman. The unique games such as Giant Slippers, 3 Team Football and Under the Ropes to name a few will have the energy levels soaring and will completely appeal to the Gen Y kids of today.

So mark your calendars and begin the countdown, as Nick & Nestlé MILKYBAR bring 'Let's Just Play' 2009 so that kids can lead less stressful, happier and more fulfilling lives. See you at the playground!

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