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Bharti Airtel has technological edge
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Bharti Airtel may be a new kid on the DTH block, but it’s giving bigger boy, Tata Sky, a run for its money. In the Hindustan Times survey, it is very close to Tata Sky in most parameters, and leads in uninterrupted services, complaint redressal, payment options and innovative services.

Bharti Airtel, which launched its services in October 2008, already has 3.3 million customers.

“It (the result of the survey) is not very different from our internal surveys, conducted through outside agencies,” said Ajai Puri, director and CEO, DTH, Bharti Airtel. “Though our survey shows that we are slightly ahead of Tata Sky in all important parameters.”

Bharti’s willingness to invest in technology has also helped. It uses the latest compression technology — MPEG4. (Tata Sky uses MPEG2 technology.) For the operator, this translates into greater efficiency. For subscribers, it means better picture quality.

In the HT survey, it scored 816 points (two points behind Tata Sky) for video and audio quality, and ranked second.

Full Story: Indian DTH Blog

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