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Big 92.7 FM in alliance with Radio Dhamaal, Rangila FM
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Big 92.7 FM, the radio venture of Anil Dhirubhai Ambani’s Reliance Media World (RMW) has announced strategic sales alliance with Radio Dhamaal and Rangila FM. Dhamaal 24 is BAG Entertainment’s radio entity and Rangila FM is operated by Raneka Fincom Pvt. Ltd.

With this partnership Big 92.7 FM’s reach expands to 52 cities of the nation. Prior to the alliance, Big FM operated 45 stations. The additional seven stations include six stations of Dhamaal 24 and one stations of Rangila FM in Raipur.

Besides, offering a wider reach to the radio network, the alliance would offer the advertisers with the additional markets to reach their audiences. “This alliance also establishes BIG 92.7 FM as the single largest network in central and northern India,” said RMW in a press statement.

Big FM CEO Tarun Katial says, “We are delighted to announce our alliance with Radio Dhamaal and Rangila FM between whom we have a strong presence in Maharashtra and Central India. With a fair amount of ad-spends flowing into these regions, this alliance helps us enhance the reach of our stations to advertisers and further consolidates our position vis-a-vis competition. Having 52 stations enables us to deliver greater value to our advertisers end strengthens our ability to help build their brands acrossmarkets.”

“We are confident that this tie- up will be beneficial for both the parties, in this competitive scenario consolidation is the necessity. We had evaluated various options and found that BIG FM were most appropriate partners for sales alliance as most of our stations do not compete with each other in the cities we are present,” says BAG Network, Network Sales Head Sanjeev Kalia, speaking on the occasion.

"The strategic alliance with Big 92.7 FM will usher in a very exciting phase of mutual growth. Rangila FM in Raipur will benefit from the presence of national brands facilitated by BIG FM whereas advertisers will now be able cover a huge landmass in the most potential state in Eastern India through a single window,” adds Rangila FM MD S K Jain.

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