Thread Rating:
  • 4 Vote(s) - 3.5 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Big TV acquires Gujarati content for PPV
MUMBAI: Reliance ADAG’s direct-to-home (DTH) company Big TV has announced the availability of Gujarati content on its pay-per-view channel.

Starting 9 December, as part of the introduction of Gujarati content, Big TV will premiere the Gujarati film Dholi Taaro Dhol Waage on its PPV channel for a period of one month. Customers can watch the film for Rs 50.

Big TV is introducing Gujarati content to drive revenue growth in Gujarati speaking centres of Mumbai and Gujarat state.

Says Big TV SVP Umesh Rao, “The introduction of Gujarati content is in line with our overall plans to enhance regional content bouquet on our PPV platform. We will offer regional movies, plays and other niche content to cater to the needs of our discerning subscribers. Whilst our core strategy retains focus on pan-India offerings, we are building stronger capabilities in executing regional programs as well.”

Dholi Taaro… is a saga of passion for dhol (a percussion musical instrument) and love. The film has Upendrabhai Trivedi and Naresh Kanodia, two popular faces in Gujarati cinema, coming together for the first time on screen.

The story revolves around Raju, a dhol player from lower strata of the society, who meets daughter of a prosperous Thakur. They face opposition on grounds of tradition and social status.

Thanks given by:

Possibly Related Threads…
Thread Author Replies Views Last Post
  DTH News: Independent TV secures content deals with broadcasters nairrk 2 1,272 05-20-2019, 07:13 PM
Last Post: Hassan Syed
  DTH Updates: DD Gujarati EPG updated as DD Girnar in RDTV... Mr.Bhat 0 604 08-12-2016, 08:03 AM
Last Post: Mr.Bhat
  DTH Updates: EPG Name Changed of ETV oria, ETV Bangla & ETV Gujarati Niraj 0 942 04-14-2015, 02:07 AM
Last Post: Niraj
  IDF Exclusive: View Recorded Content rockford333 0 3,499 11-28-2011, 10:12 PM
Last Post: rockford333
  Reliance Big TV gets aggressive on Marathi content on PPV Sathish 0 1,148 02-08-2010, 08:41 PM
Last Post: Sathish
  Reliance Big TV taps Marathi theatre for content Sathish 0 1,294 02-04-2010, 05:45 PM
Last Post: Sathish
  BIG TV in talks with Warner, CNN for content acquisition Sathish 0 1,343 01-11-2010, 05:46 PM
Last Post: Sathish
  BIG TV in talks to add high-definition content Mr.Bhat 4 1,710 01-08-2010, 07:16 PM
Last Post: Mr.Bhat
  BIG TV To premiere exclusive Avatar content Mr.Bhat 3 1,601 12-17-2009, 07:52 AM
Last Post: SRK
  BIG TV lines more content for PPV offering Sathish 1 1,291 11-09-2009, 11:53 PM
Last Post: jillam

Forum Jump:

Users browsing this thread: 1 Guest(s)