Advertisement


Advertisement

Thread Rating:
  • 10 Vote(s) - 3.6 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Big TV launches rural campaign in Andhra to create awareness
Advertisement
#1
Reliance Communications’ (RCom), DTH subsidiary, Big TV launched a campaign targeted towards rural subscribers and titled ‘Entertaining and Educating Rural Andhra’ to create awareness about DTH services. Educational institutes and IT sector is also intended to be part of the campaign.

The campaign will involve Big TV rolling out its float vans with Big TV branding and top loaded with a dummy dish. The ground activation of the company has already conducted one such campaign in Kakinada by installing more than 3000 connections during the entertainment and educational promotion. The team claims that more than 90 percent of the town was connected with Big TV DTH making it the first of its kind promotional campaign by a DTH service provider.

The first phase will involve tapping Vijaywada, Vizag, Tirupati, Kurnool, Warangal, Srikakulam and surrounding rural towns.

Reply
Thanks given by:
Advertisement
#2
To increase brand awareness and visibility, Reliance Big TV DTH has embarked on an ‘Entertaining and Educating Rural Andhra’ promotion to demystify the common belief that direct-to-home digital TV is largely an urban need.

The campaign will also cover remote educational institutions and IT sector across Andhra Pradesh. As part of its on-ground activation, Big TV has rolled out float vans with Big TV branding and loaded with dummy dish for doing the rural rounds in the state.

“The on-ground team has already captured small towns like Kakinada by installing more than 3,000 connections during the promotion. And, more than 90 per cent of the town was connected with Big TV DTH with the nameplate of the house with Big TV branding,” a company release said on Monday. Vijayawada, Visakhapatnam, Tirupati, Kurnool, Srikakulam, Warangal and surrounding rural towns are being targeted in the first phase.

Reply
Thanks given by:
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  DTH Updates: ETV Andhra Pradesh channel temporarily FTA on Independent TV (Reliance Digital TV) Sathish 2 649 08-16-2018, 10:41 AM
Last Post: Sathish
  DTH Updates: UTV Action & ETV Andhra Pradesh channels got encrypted on Independent TV (RDTV) Sathish 0 509 08-16-2018, 10:39 AM
Last Post: Sathish
  DTH Updates: ETV Abhiruchi, ETV Andhra Pradesh & CNN News 18 channels added on Reliance Digital TV Sathish 1 909 01-14-2018, 07:46 AM
Last Post: nairrk
  Breaking News: ABN Andhra Jyothi Removed From Reliance Digital Tv Niraj 0 960 12-10-2014, 07:21 AM
Last Post: Niraj
  DTH News: EPG name of ETV 2 updated as ETV Andhra Pradesh on Reliance Digital TV Sathish 0 680 06-07-2014, 08:46 PM
Last Post: Sathish
  Zapak launches AdverGame in India for multiple DTH players IndianDTH 0 1,157 01-04-2013, 07:10 PM
Last Post: IndianDTH
  Zapak launches AdverGame in India for multiple DTH players IndianDTH 0 1,173 03-07-2012, 03:35 PM
Last Post: IndianDTH
  Help: Reliance Digital TV launches iKids Sathish 2 2,231 07-25-2011, 02:52 PM
Last Post: ramkipraveen
  Help: BIG Magic launches on 11th April anilsk01 1 1,941 04-07-2011, 06:55 PM
Last Post: samanth
  DTH News: Reliance Digital TV launches Day & Night Support Service Sathish 2 2,060 03-07-2011, 08:20 PM
Last Post: SRK

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement