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Bling Telecom to foray into mobile handset mkt; to launch 25 models
Eyeing the growing mobile handset market in the country, Bling Telecom today said it will foray into the market with launching 25 models, under the Movil brand name, by next fiscal and expects to sell over 1.5 million units by March 2011.

The company will have a wide range of designer phones in the mid and high end segment to cater to both GSM and CDMA technologies.

The advisory board of the company includes Mr Rajiv Khanna, who introduced 'Fly Mobile' in India, and Mr Pankaj Mahendroo, National President Cellular Operators Association of India.

''Movil targets the youth with its stylish and trendy designer mobile phones. Keeping in synergy with target audience
, for the first time in India, mobile phones will be available in fashionable trendy colours,'' Mr Khanna said.

He said Movil's array of designer phones is packed with unique features such as shock and water repellent exteriors.

Mr Khanna said a procurement office has been set up in China and the company is working with a number of premium R&D units to bring in new designs for the Indian market.

''On the anvil in the near future is a full fledged R&D cell in India,'' he said.


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