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Bollywood biggies occupy DTH space
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NEW DELHI: As the Indian DTH turf heats up, marketers in the fray are leaning on top Bollywood stars to help their cause. The 20-million subscribers strong Indian DTH market has six major players—Dish TV, Tata Sky, Sun Direct, Reliance Big TV, Airtel Digital and Videocon D2H. And four of them have a bollywood star endorsing them.

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