Thread Rating:
  • 4 Vote(s) - 3.75 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Bollywood's latest blue-eyed boy
Ranbir Kapoor is raking in Rs 5 cr for each film.

In just three years, Ranbir Kapoor has achieved something that took Shah Rukh Khan eight years.

He is raking in Rs 5 crore a film, compared with Rs 3 crore last year when his second film, Baachna Ae Haseeno, was released. The man, who made a disastrous debut with Sanjay Leela Bhansali’s Saawariya, hasn’t looked back after his second film did decent business. And Wake Up Sid, produced by Karan Johar, has seen renowned filmmakers noting the latest Kapoor sensation’s box office appeal.

Predictably, producers are running out of adjectives to praise him. Apoorva Mehta, CEO, Dharma Productions, the producer of Wake Up Sid, says Ranbir’s performance has made the film a success. “He has all the qualities an average Indian seeks — an obedient son, talented actor, great looks. He is vivacious and that connects him with today’s youth.”

His brand endorsement value has also zoomed. Kapoor is now getting Rs 3 crore for each endorsement, from roughly half that amount two years earlier, when he signed up for Pepsi.

“He has a universal appeal which works well for any brand. Ranbir is God’s gift to advertisers but he has to sustain himself,” believes ad guru Prahlad Kakkar.

With big-ticket flicks like Ajab Prem Ki Ghazab Kahani opposite Katrina Kaif and Yash Chopra’s Rocket Singh, Prakash Jha’s Rajneeti and Anjaana Anjaani with Priyanka Chopra, Kapoor is miles ahead of other actors in his age group — Imran Khan, Neil Mukesh and Harman Baweja.

“Ranbir is a youth icon and has a bright future. He has the privilege of working with the best in the industry — be it filmmakers or stars,” says film analyst Komal Nahata.

“Imran needs a hit to bring him back in the race, while Neil has played intense characters so far, which has only a niche appeal,” says Sonu Lakhwani, Vice President, Percept Talent Management.

Industry sources say Imran, Kapoor’s closest competitor, charges around Rs 3 crore a film, while Neil earns close to Rs 1.5 crore after the success of New York.

While stars like Shah Rukh Khan, Hrithik Roshan, Aamir Khan and Akshay Kumar are in a different and higher league, demanding revenue share, etc, Kapoor still has the biggest advantage over them — age is on his side.

Thanks given by:

Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: Throwback: These 13 Bollywood Star’s Rare Clicks Will Make You Feel Twice Your Age! nairrk 0 726 06-14-2018, 08:03 PM
Last Post: nairrk
  General News: Bollywood's musical brigade to share secrets and more on MTV Beats nairrk 0 720 06-02-2018, 07:24 AM
Last Post: nairrk
  General News: Viu partners Phantom Films to co-produce Bollywood film ‘High Jack’ nairrk 0 876 03-21-2018, 03:12 PM
Last Post: nairrk
  Help: Saddam biopic comes to Bollywood Mr.AB 0 1,490 05-02-2011, 10:07 PM
Last Post: Mr.AB
  DTH News: 2010 a not-so-'Dabangg' year for Bollywood Kanwar 0 1,070 12-20-2010, 12:28 PM
Last Post: Kanwar
  Help: Bollywood shines at Global Indian Music Awards Kanwar 0 1,127 11-13-2010, 05:22 PM
Last Post: Kanwar
  "Bollywood does not live in competition with Hollywood - AmitKhanna - Reliance BigEnt Mr.AB 0 1,452 11-04-2010, 02:16 PM
Last Post: Mr.AB
  A.R. Rahman to sacrifice Bollywood for international career? Mr.Bhat 0 1,056 07-27-2010, 03:18 PM
Last Post: Mr.Bhat
  Aamir On World Tour To Promote His Latest Production ‘Peepli Live’ Mr.Bhat 0 914 07-25-2010, 09:34 AM
Last Post: Mr.Bhat
  Bollywood fans in the US can now watch free films Sathish 1 1,428 11-02-2009, 03:41 PM
Last Post: Rdev

Forum Jump:

Users browsing this thread: 1 Guest(s)