08-24-2012, 04:42 AM
In an interview with Indiantelevision.com's Ashwin Pinto, Sony Pictures Television Networks Asia executive VP, GM Ricky Ow talks about the growth prospects, particularly as India enters the digitisation era.
Q. How is SPT Networks Asia leveraging HD and 3D and how do you see them enhancing the TV viewing experience?
AXN is already available in HD in every market except Taiwan and India. Eventually we will be shifting our service to HD for these two important markets as well.
Our distribution in India is much wider than the top 10 key cities, so the plan to roll out HD is a massive effort for us. In the US, Sony Corporation together with Discovery Communications and Imax Corporation has launched the world’s first and only 3D channel – 3net.
For us, the key for launching HD and 3D is finding the right timing and formula that works for us.
Q. How is SPT Networks Asia leveraging HD and 3D and how do you see them enhancing the TV viewing experience?
AXN is already available in HD in every market except Taiwan and India. Eventually we will be shifting our service to HD for these two important markets as well.
Our distribution in India is much wider than the top 10 key cities, so the plan to roll out HD is a massive effort for us. In the US, Sony Corporation together with Discovery Communications and Imax Corporation has launched the world’s first and only 3D channel – 3net.
For us, the key for launching HD and 3D is finding the right timing and formula that works for us.