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Breaking News : Big RTL finalises launch of Thrill
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Big RTL finalises launch of Thrill, says the German media company

Reliance Broadcast Network Ltd. (RBNL) and RTL have finalised the launch of Thrill, an action entertainment channel, according to the European media company.

This is RTL Group's first television channel in India. Big RTL is a television joint venture between RBNL and RTL Group.

"The launch plan for the first joint venture channel in India has been finalised. Big-RTL Thrill will be a Hindi-language channel targeting young viewers with action-oriented content," RTL said.

The launch date, however, is still under wraps. When contacted, RBNL chief executive officer Tarun Katial declined to reveal the exact date.

In May, Big RTL had unveiled the logo of the channel, which is red in colour to signify energy, aggression and high action. ‘Thrill’ is embedded in bold font inside a rectangular block that reflects the personality and core values of the channels which are ‘daring’, ‘action-packed’, ‘electrifying’, ‘sporty’, ‘challenging’ and ‘adventurous’.

Designed by Singapore-based agency BDA, the logo of the channel aims to connect with the mass male audiences in India.

RBNL already runs a separate joint venture in the broadcasting space with CBS Studios International.

Meanwhile, RTL announced its first half financial results. The media company managed to increase group revenue for the first half of the year by 3.3 per cent to €2,815 million, reflecting higher revenue from Mediengruppe RTL Deutschland and FremantleMedia.

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