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Breaking News : Big TV will become Reliance Digital TV
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#1
<img style="margin: 0 0 0 10px; float: right;" src="http://www.indiamag.in/wp-content/uploads/2010/12/Reliance-Logo.jpg"/>The corporate logo for Reliance-Anil Dhirubhai Ambani Group (ADAG) has been modified in which “Anil Dhirubhai Ambani Group” has been dropped. Now the new logo show just ‘RELIANCE’.

The head of brand and marketing for Reliance Communication, Sanjay Behl revealed that the R-ADAG is re-branding all its businesses as ‘Reliance’ rather than maintaining individual identities for each service.

The previous logo which has been set up after the split of the Reliance Empire in 2005, has been modified into the new one with new colors and looks. Apart from the removal of the line ‘Anil Dhirubhai Ambani Group’, written under the logo, the color of the logo has also been changed from light blue to navy blue.

Besides, the red coloured arrow of the brand has been transformed to a triangle. Singapore-based Bonsey Design has modified the logo. The websites of the group are already showcasing the new identity while much of the brand changes will be visible in the upcoming cricket tournament ICC World Cup.
Sanjay Behl said that the motive of re-branding is to transition from multiple Reliance sub brands to a singular iconic Reliance master brand and strengthening the brand’s physical identity. “Reliance is a rightful-brand for us. We are just contemporising it,” he said.

As per the reports, company is also planning to change some of the ‘Big’ brands that it uses in its entertainment business. Just for example, Big Pictures will now become Reliance Pictures and Big TV will become Reliance Digital TV.

On Thursday, ADAG sources described that the dropping of ADAG is not related to any strategic intent and is simple re-branding exercise. It will not affect the markets as well. The ADAG group now works in seven sectors which include telecom, power, infrastructure and entertainment.

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#2
Good one. Thanks for the efforts for posting these news. :happy:
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#3
It would be great if they remove 'BIG' logo.... Hope the new logo will be transparent as well....
Today is the tomorrow you worried about yesterday.. for tomorrow never comes.. live today!!!
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#4
I think there will be one change in the logo that Reliance Digital TV will replace the BIG TV name . They will not make more transperant than the present one. may be the colour also change. one more chance of the size may change like dish tv from the present square as the name is bit longer.
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#5
ya good name 4 big digital tv
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