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Breaking News : Bindass launches music channel Bindass Play
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MUMBAI: Hindi entertainment channel Bindass has announced a new music channel called 'Bindass Play' which will have 13 shows in a day. The channel will play peppy music in the morning and down tempo music in the night, which would be more like Mood Mapped music channel. It will be launched by 1 October.
The channel hopes to offer viewers with curated music of their choice and the information which will be gathered through social media requests and SMS requests. The channel will play only 5-10 per cent of non-film music and promises to deliver five hours of music every day.
The channel stated that it is India's first crowd sourced channel which strives on the motto to inspire, to celebrate and to empower. The tagline of the channel is 'Saath Hain Toh Baat Hain'. The channel targets the age group of 15-25 years and will play music not older than the 90s music.
Shows like 'Melody Remedy' and 'Ishq Messenger' will be aired on the channel. A couple of others will be launched In October and then the other two in January and February and then two more in April.
The second level content plans will be announced By December-January.
The channel is launched along with four brand partners and is based around strong research, claims the channel.
Disney India MD Siddharth Roy Kapur said that it will not be a general entertainment channel as the channel wants to be a part of the spectrum in which resources are best used. He also added that Disney plans to make optimum use of UTV acquisition.
Bindass Play is distributed across digital and analog. It will be available through DTH and MSOs. Bindass and Bindass Play will not be available in the same package as the new channel will rate bit higher than other channels because it is a premium channel.

http://www.radioandmusic.com/content/edi...ndass-play
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