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Breaking News : Flipkart the most preferred e-commerce website by online consumers buying smartphones
Flipkart was the most preferred e-commerce website by online consumers buying smartphones last year, with the company accounting for almost half of the online sales, says a research report by Counterpoint Research, a mobile phone sales tracking platform.

Snapdeal and Amazon followed with market shares of 22.3% and 21.5% respectively.
Flipkart had a 47.5% share. The top three players contributed to 91% of all online smartphone sales.

Around 10 crore smartphones were sold in India last year with the e-commerce channels accounting for one third of the sales. Smartphones accounted for 40% of all phones sold in the country in 2015.

"In just eighteen months of time since brands seriously started to focus on an e-commerce strategy, the platform has become one of the important channels to distribute and sell mobile phones in India," said Tarun Pathak, senior analyst with Counterpoint Research.

The study has also noted that the advent of e-commerce platforms has reduced the barriers to scale for new handset brands by adopting the "direct-to-consumer" model, selling mobile phones directly through ecommerce without any middle-men and offline retail presence.

Lenovo (which also owns Motorola) was the largest seller online, commanding 25% of all online smartphone sales, while Samsung followed with 18% market share.

Motorola pioneered the online only model when it launched its Android smartphones exclusively on Flipkart . Xiaomi, which also had an online only model when it was launched in India, had a 9% market share. Micromax was the largest Indian smartphone brand online contributing to 16% of the overall online sales.
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