08-29-2012, 11:09 PM
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Jain Group to launch digital signal distribution platform In a bid to leverage the digitisation opportunity, Noida Software Technology Park Ltd (NSTPL), in collaboration with Motorola, Intelsat and KIT digital, has decided to launch its own HITS (Head end in the sky) platform.
HITS is a satellite-based platform which helps cable operators to distribute digital television signals from one source, instead of each having their own digital head ends. NSTPL is part of the Jain Group – the promoters of Jain TV.
“HITS platform will help cable operators cut down their investments for digitisation. Instead of setting up expensive individual digital head ends, they could join hands with Jain HITS to create a partnership,” said J. K. Jain, Chairman, Jain TV Group.
According to the company, the cable operators will have to make investments of Rs 12-15 lakh for the equipment, subscriber management systems and will be able to offer value added services such as broadband.
NSTPL said it will invest Rs 250 crore in the next two years to set up the platform which will be available to cable operators by November. The company said cumulatively it will invest Rs 1,500 crore in the next five years on this project.
In the first phase, the platform will offer 200 standard definition and high definition service, interactive television and broadband services. In the second phase, it expects to scale up its offer to 500 channels.
“Within one year of launch, the platform will evolve into multi-screen service. We are in talks with all the content providers and will have a revenue sharing arrangement with cable operators. We expect to reach out to 3 million homes initially through our HITS platform,” said Ankur Jain, Managing Director, NSTPL.
-thehindubusinessline