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Breaking News : Marathi version of KBC is coming soon
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After airing on Hindi general entertainment channels (GECs), big-ticket non fiction showsare travelling to regional-languagechannels. The latest to make this journey successfully is Kaun Banega Crorepati (KBC), the Hindi version of the popular game show Who Wants to be a Millionaire.
Already exploited by Star India for its South Indian regional channels, KBC will now move to ETV Marathi.
The Marathi version of the show is titled Kon Hoeel Marathi Crorepati. ETV Marathi has secured the production and broadcast rights from format owner Sony Pictures Television and has partnered with Big Synergy to produce it on a"never-before-seen scale of participation and grandeur for Marathi viewers".
Kon Hoeel Marathi Crorepati will goon air in summer 2013. The show draws inspiration from KBC and stands for power of knowledge andeducation. It will offer the opportunity for every Marathi-speaking person to exercise their vast knowledge and possibly change their destiny through their participation in what has been called the most successful game show ever.
Says ETV Marathi Non Fiction head Amit Phalke, “I am delighted to announce Kon Hoeel Marathi Crorepati, the world’s most popularformat show, especially for Marathi Manoos. The show is a game changer, as it goes beyond the realm of entertainment and enters into a space that changes people’s destiny. We invite all Marathi viewers to the biggest and the most powerful game show so that they can put their knowledge to the test and have a fair chance to win the grand prize of rupees one crore”.
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