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Breaking News : Pepsi MTV Indies to reach the audiences by 15 March
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Pepsi MTV Indies to reach the audiences by 15 March: Aditya Swamy

MUMBAI: It’s set to change the indie scene in India. The announcement of the launch of the ambitious indie channel – Pepsi MTV Indies from the Viacom 18 group was made amid much fanfare last month. However, the launch date was kept a secret. Now, MTV India EVP & Business Head Aditya Swamy reveals that the channel may go on air pretty soon.

On the sidelines of the launch of MTV Films on Saturday, Swamy revealed: “The test run for Pepsi MTV Indies started on Monday, 3 March and will continue for the next two weeks.”

Continuing further, he said that in all probability the channel should reach the audiences by the weekend starting 15 March.

The feed for the channel is being beamed off from the satellite Measat 3. Swamy informs that all the operators are on board for the distribution of the channel. However, he didn’t reveal the pricing of the channel.
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