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Breaking News : Star CJ Alive will be added on Videocon DTH @ 133
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With digitization set to become a game changer, Star CJ Alive is tying up with Videocon DTH operators on channel number 133 to increase their footprints. After marking its presence on TATA sky, Dish TV and Hathway on channel nos 127, 196 & 9, respectively, StarCJ Alive has strategically tied up with Videocon to penetrate deeper into the shopping channel markets.

With the aim of to improve the audio and visual quality of STARCJ, digitization has become a necessary change. The channel will have a fixed EPG number and hence will improve communication to the STARCJ consumers across MSOs/Regions.

Other important reasons why Star CJ Alive is making its presence felt in the DTH market is because this market is growing at a CAGR of over 15-20% for the last 3 years and will continue to grow with digitization in effect. Secondly DTH players have a presence PAN India, hence a tie-up with these players will provide an opportunity for STAR CJ to reach more consumers and also have a PAN India presence. Moreover the subscribers base of DTH players are largely the target audience for STAR CJ too, and hence, they will be able to reach their consumer more effectively.

About Star CJ:

STAR CJ Network India Pvt. Ltd. is the result of a strategic partnership between STAR Group (India and Asia’s largest broadcaster) and CJ O Shopping Co., Ltd. (the No. 1 home shopping company in Asia).Backed by the creative insights of STAR and the domain leadership of CJ O Shopping, STAR CJ has launched a 24x7 home shopping channel called STAR CJ Alive to further increase its outreach to viewers and to provide the viewers unparalleled service and convenience of shopping from the comfort of their homes. These programs showcase a number of products of different genres from various famous brands. STAR CJ offers an unmatched, ultra-convenient shopping experience making stylish and intelligent products available at the consumers' doorstep even as it entertains and informs with its unique television programming.

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