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Breaking News : Tata Sky opens Actve Series to advertisers!
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MUMBAI: Indian DTH players have been scouting for newer revenue opportunities in order to reduce their dependency on subscription revenues. One of the bigger ones, Tata Sky, yesterday announced that it would be selling advertising space on its Actve Series platform allowing advertisers and brands to effectively reach out to the desired TG through either commercials or integrate brand communication in the programmes.
Some of the popular series include Actve Fun Learn for kids under 10 years, Actve English, Actve Cooking, Actve Vedic Maths and Actve Music. According to the DTH provider, almost 2 million of its subscribers watch the Actve Series with cooking and English being the preferred choices, especially in tier II cities and towns. Brands such as McCain Foods, Google, Yakult, Maggi and Britannia have already been signed on to showcase their infomercials on Actve Cooking.
Read:-
http://www.indiantelevision.com/dth/dth-...ers-140121
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