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Breaking News : Turner International to rebrand HBO Hits as HBO HD in 2016
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Turner International India Private Limited has announced plans to relaunch HBO Hits as HBO HD, the high definition version of HBO in India, subject to regulatory approvals. In January 2015, Turner had assumed full operational responsibility including content acquisition, programming, distribution, advertising sales and marketing, for the HBO channel in India and other South Asia markets namely Maldives, Bangladesh and Pakistan.

HBO Hits will be rebranded as HBO HD from 2016, subject to regulatory approvals. This will make the high definition HBO movie experience, currently available only to premium audiences, accessible to a far wider audience base in India. HBO Defined will no longer be available in India from 31 December 2015.

With the expansion of its English entertainment portfolio that includes WB and now HBO, Turner plans to keep the on-going commitment to invest in the HBO channels, and has recently completed a pan-India consumer research to better understand its audience and how it can best meet their expectations. The results of this initiative will be visible on-air soon, with a HBO brand refresh.

- See more at:
http://www.exchange4media.mobi/tv/turner...62421.html
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Thanks given by: nairrk
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