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Budget Day dominated By Network 18 channels
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Network 18 channels dominated the news channels genre during the entire Budget Day and during the Finance Minister’s speech, according to TAM data.
For the FM Speech on 6 July 09 (1100-1300, Market: All India, CS 4+), CNBC-TV18 delivered 0.49 TVRs, CNN IBN at 0.21, NDTV Profit was at 0.18, UTVi at 0.02, ET Now at 0.05, Times Now at 0.06 and NDTV 24X7 at 0.12.
For CS 15+, CNBC-TV18 was at 0.60, CNN IBN at 0.26, NDTV Profit at 0.22, UTVi at 0.03, ET Now at 0.06, Times Now at 0.07 and NDTV 24X7 at 0.15.
For CS AB 25+, CNBC-TV18 was at 1.76, CNN IBN at 0.50, NDTV Profit at 0.62, UTVi at 0.07, ET Now at 0.01, Times Now at 0.13 and NDTV 24X7 at 0.19.
For CS AB Males 25+: CNBC-TV18 3.03, CNN IBN at 0.60, NDTV Profit 1.10, UTVi 0.10, ET Now 0.01, Times Now 0.21, NDTV 24X7 0.28
For the entire Budget Day (0600-2400, Market: All India: CS 4+), CNBC-TV18 was at 0.16 TVRs, NDTV Profit at 0.06, UTVi at 0.02, ET Now at 0.02, Times Now at 0.08 and NDTV 24X7 at 0.11.
For CS 15+, CNBC-TV18 was at 0.19, NDTV Profit at 0.07, UTVi at 0.02, ET Now at 0.02, Times Now at 0.09 and NDTV 24X7 at 0.13.
For CS AB 25+, CNBC-TV18 was at 0.50, NDTV Profit at 0.17, UTVi at 0.05, ET Now at 0.02, Times Now at 0.15 and NDTV 24X7 at 0.14.
For CS AB Males 25+, CNBC-TV18 was at 0.81, NDTV Profit at 0.27, UTVi at 0.07, ET Now at 0.03, Times Now at 0.21 and NDTV 24X7 at 0.17.
In the Hindi news channels genre, CNBC Awaaz ruled during the Budget Day and during the FM’s speech (CS AB Males 25+ Yrs, HSM). CNBC Awaaz was at 1.11 TVRs, Zee Business at 0.58 and NDTV Profit at 0.17.
During the FM Speech, CNBC Awaaz was at 2.5, Zee Business at 1.64 and NDTV Profit at 0.34.

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